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Marketing Management

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Preview of the study guide titled "Marketing Management Exam Notes – MMK277"
Marketing Management Exam Notes – MMK277
OneClass501401

MMK277 Marketing Exam Notes Module 1: Chapter 1: Marketing: Creating and Capturing Customer Value Objective 1: Define marketing and outline the steps in the marketing process What is marketing? • An activity, se...

89 views
52 Pages
Winter 2015
Deakin University
MMK
MMK 277
All Professors
Preview of the study guide titled "MMK277 Notes - Customer-driven marketing strategy"
MMK277 Notes - Customer-driven marketing strategy
OneClass398230

57 views
3 Pages
Spring 2012
Deakin University
MMK
MMK 277
All Professors
Preview of the study guide titled "Exam lifeline (1) (detailed notes)"
Exam lifeline (1) (detailed notes)
OneClass398230

39 views
35 Pages
Winter 2012
Deakin University
MMK
MMK 277
All Professors
Preview of the study guide titled "MMK277 Notes - Placement (study this for midterm)"
MMK277 Notes - Placement (study this for midterm)
OneClass398230

26 views
3 Pages
Spring 2012
Deakin University
MMK
MMK 277
All Professors
Preview of the study guide titled "MMK277 Notes - Pricing"
MMK277 Notes - Pricing
OneClass398230

47 views
3 Pages
Spring 2012
Deakin University
MMK
MMK 277
All Professors
Preview of the study guide titled "MMK277 Notes - Understanding consumer and business buyer behaviour"
MMK277 Notes - Understanding consumer and business buyer behaviour
OneClass398230

29 views
3 Pages
Spring 2012
Deakin University
MMK
MMK 277
All Professors
Preview of the study guide titled "MMK277 Notes - Personal selling and sales promotion"
MMK277 Notes - Personal selling and sales promotion
OneClass398230

43 views
3 Pages
Spring 2012
Deakin University
MMK
MMK 277
All Professors
Preview of the study guide titled "MMK277 Notes - Products, Services and brands (got over 90% in course)"
MMK277 Notes - Products, Services and brands (got over 90% in course)
OneClass398230

26 views
4 Pages
Spring 2012
Deakin University
MMK
MMK 277
All Professors
Preview of the study guide titled "MMK277 Notes - Advertising and public relations (aced the test and got 96%)"
MMK277 Notes - Advertising and public relations (aced the test and got 96%)
OneClass398230

60 views
2 Pages
Spring 2012
Deakin University
MMK
MMK 277
All Professors
Preview of the study guide titled "MMK277 Notes - New product development & product life cycle (review notes)"
MMK277 Notes - New product development & product life cycle (review notes)
OneClass398230

91 views
2 Pages
Spring 2012
Deakin University
MMK
MMK 277
All Professors
Preview of the study guide titled "MMK277 Notes - Direct and digital marketing (need to read to do well)"
MMK277 Notes - Direct and digital marketing (need to read to do well)
OneClass398230

88 views
3 Pages
Spring 2012
Deakin University
MMK
MMK 277
All Professors
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