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Integrated Marketing Communications

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Preview of the study guide titled "MKTG204 Quiz: Notes"
MKTG204 Study Guide - Quiz Guide: User-Generated Content, Online Magazine, Mobile Telephony
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Billboards Advergames Billboard accounts for the largest share of all outdoor advertising (60) In game advertising (advergames) can be used to reach teenagers, who are otherwise difficult to reach with traditional media Th...

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2 Pages
Spring 2018
Macquarie University
Marketing
MKTG204
Lawrence Ang
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