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Study Guides for MKTG208 at Macquarie University

Marketing Management

MKTG208 Study Guide - Final Guide: Cost Leadership, Deodorant, Rolex

Marketing Recap Lecture 1+2 Principles of Marketing Performance The marketing mix (The four Ps): Place Product Price Promotion Marketing orientation Has control...

Marketing
MKTG208
All Professors
MKTG208 Study Guide - Final Guide: Marketing Intelligence, Disposable And Discretionary Income, Mass Customization

Marketing Exam Revision Chapter One- Intro to Marketing Marketing is about meeting needs Marketing is about meeting the needs of shareholders. An important shareholder is the consumer. Marketing is about delivering va...

Marketing
MKTG208
All Professors
MKTG208 Study Guide - Final Guide: Marketing Strategy, Business Process, Marketing Mix

1. Core Concepts Product Price Place: Channels of distribution. Can be used to indicate quality, desired type of customer etc. Promotion Value:Tangible and intangible benets the consumer receives from buying a good or serv...

Marketing
MKTG208
All Professors
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