MGMT20001 Final: MGMT20001 Exam Notes - Enron Case Study
ENRON
Culture:
Identifyaculture:
ObservablesymbolsPhysicallayoutEnrontradersalllookedverysimilargoatee,cleancut
outdoorsylook,allwearblueshirt,samelanguage.
CommunicationpatternsLaywasdescribedasa‘revolutionary’whileSkillingwasknownas
DarthVadermasteroftheenergyuniverse.Luredovertothe‘darkside’.Similarnicknames
wereproudlyadoptedbyotherexecutives.‘Enronians’,‘waterwalkers’
Stories‘MarktheShark’engagedinmajorspectacles,usingtheatricalcostumesandsettings.
Skillingevendressedforthepartatsomecompanygatherings,referringtohistradersas‘storm
troopers’
Practicesandbehavioursgruellingrecruitmentprocess,highlevelsofworkintensity,
ranking/’rankandyank’system.
Values,beliefs,assumptions,feelingsUnderlyingvalueofchange‘laboratoryforinnovation’.
Internalculture:unwrittenruleof‘nobadnews’.fierce,competitiveculturecutthroat.
Integrationisttheoryofculture:uniformculture,commonsetofvaluestoenableorganisation’s
memberstoworktogetherreducesneedforformalrules.Consensusonexternal
(environment,specificgoals,howtoaccomplishgoals,howtomeasuringresults)andinternal
adaptation(commonlanguage,corevalues,boundaries,criteriaforrelationships).Patternsare
easytolookfor,canbemanagedtopdown,somesuccessfulcompanieshavestrongcultures,
HOWEVER:patternswillnotalwaystellthewholestory,noevidenceforrelationshipb/wculture
andperformance,strongculturesmaynoteasilychange,canbedysfunctional.
DifferentiationisttheoryofCulture:‘I’dratherhearthenewsfrommymanageranyhow’...a
clusterofsubculturesrelatedtoaparticularchallenge,task…consensusfoundinsubcultures.
RelationsbetweenSCsmaybecomplementary,conflictingorindependent.middlemanagers
shouldmanageculture.emphasizescommitmenttotheworkgroup,moremeaningfultothe
individual,allowsformiddlemanagerstomanageculture.HOWEVER,nowclearhowdifferent
subculturesaremeanttofittogether.Conflictsamongsubcultures.
Power&Politics:
Thefirstdimensionofpower:MobilisingRESOURCEStoDEFEATconflict:
ReferentpowerEnronemployeeshadunquestioningfaithinbothleaders,whowere
surroundedbyanauraofcharisma.Didnotquestionauthority.
Authoritypower/rewardpowerEmployeeswererankedC’sweretoldtoshapeuporshipout
‘rankandyank’systemsmeantthat15%ofemployeeswereregularlyfiredorquit.Top
performersrewardsofhighcashbonusesandstockoptiongrants.Employeeswerenot
encouragedtocommunicateupwardsandcertainlynotintheformofnegativeinformation
criticismofthecompanywasnottolerated.Anyonewhoqueriesaccountancypracticeswas