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Study Guides for MKTG10001 at University of Melbourne

Principles of Marketing

MKTG10001 Study Guide - Final Guide: Marketing Channel, Customer Service, Services Marketing

PrinciplesofMarketingrevisionnotes Semester1,2018 MichelleTimotius,995083 What is Marketing? Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings t...

Marketing
MKTG10001
All Professors
MKTG10001 Study Guide - American Airlines, Consumer Protection, Decision-Making

WEEK ONE I. ESTABLISHING VALUE-BASED MARKETING PRINCIPLES—METHODS TO COMPETE PRINCIPLES OF MARKETING PERFORMANCE What is the difference between the Marketing and Management...

Marketing
MKTG10001
All Professors
MKTG10001 - Principles of Marketing Full Course Notes

MKTG10001 Principles of Marketing 2015 Lecture One: - Transparency is valued by customers - Marketing is the whole business - Value delivery service; not just making products because we can but because they are products wh...

Marketing
MKTG10001
All Professors
MKTG10001 - Principles of Marketing Course Summary

COURSE REVIEW & EXAM Core ideas Marketers toolkit Key Challenges Examinable Topics Market-oriented firm - Creating customer value, characteristics of the market-oriented firm (Process approach perspective) Relationship mar...

Marketing
MKTG10001
All Professors
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