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UNIMELBMKTG30003AllFall

Why Do Customers Leave

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UNIMELBMKTG30003AllFall

Improved Understanding of the Value Chain

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17
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UNIMELBMKTG30003AllFall

Customer Relationship Life Cycle (review notes)

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15
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UNIMELBMKTG30003AllFall

The Leaky Bucket Approach (study this for midterm)

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19
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UNIMELBMKTG30003AllFall

Recognition of market failure (need to read to do well)

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12
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UNIMELBMKTG30003AllFall

A Framework for Assessing Loyalty (got best mark for course)

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19
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UNIMELBMKTG30003AllFall

Not all Satisfaction is Created Equal

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9
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UNIMELBMKTG30003AllFall

Relationship Marketing

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13
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