BTB2220 Study Guide - Final Guide: Direct Marketing
Document Summary
For the last 10 years he has been company secretary and. Chief corporate counsel for grow-fresh ltd. grow-fresh is one of australia"s largest independent grocery chain stores. Barry has taken an active role in the management of the business and is always seeking new avenues for profitable expansion. As secretary he attends all board meetings and participates fully in discussion. Barry has never been formally appointed as a director of the company. Recently, barry met wanda west, the ceo of a direct marketing company called. Sales concepts pty ltd. wanda tells barry that sales concepts is about to conclude an agreement to licence a direct marketing system to foodies limited, a competitor of. Barry believes that the system would be suitable for grow-fresh but knows that he will have to move quickly if he is to prevent foodies from getting hold of it. He offers wanda ,000,000 for an exclusive australia wide licence.
