BTC1110 Study Guide - Final Guide: Kettle Foods, Seating Capacity, Demagogue

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Consumer Protection
Was As oduts isleadig o deeptie?
Under s18, it states that a person shall not in trade or commerce engage in conduct that is misleading or deceptive
or is likely to be so
Trade or commerce odut of opoatio toads persons with whom it has or may have dealing which bear a
tadig o oeial haate
Case Concrete Construction v Nelson (273)
must have a financial favour
not private sale
This eates stit liailit ad at e eluded
No need to prove fault/fraud/breach of good faith
Only whether conduct occurred
<Silence>
Failure to disclosed changed circumstance
Failure to disclose where a reasonable person that disclosure would be made
o Henjo v Collins Marrickville (283)
H led C to believe that the restaurant can seat 128, where in fact it can only capacitate 84
H sold a business knowing that it was subject to serious limitations upon its lawful seating
capacity
These circumstances gave rise to a duty on the part of H as vendor to reveal the position
before any contract was signed
o Demagogue v Ramensky (283)
Referred to the public road as the driveway
Ds silee ostituted isleadig ad deeptie odut eause thee as a easoale
expectation that there should have been disclosure of the unusual circumstances
surrounding access to the property
Who is the target audience?
A reasonable and ordinary consumer
Compare between items that are of quick purchase ( see Coles and Kettle Chips) and one that consumer
would examine carefully (Parkdale v Puxu)
<Cases>
ACCC v Corporation
ACCC v TPG (274)
o Its the oeall ipat of the adetiseet ad ot just the doiat essage hih attes he
determining if an ordinary consumer would be misled.
o Its the oeall otet that attes ad it eel disoeale in s small print
ACCC v Coles (276)
o The odut o epesetatios ust e judged  thei effet o odia o easoale
members of the class of prospective purchaser
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Document Summary

Under s18, it states that a person shall not in trade or commerce engage in conduct that is misleading or deceptive or is likely to be so. Trade or commerce (cid:862)(cid:272)o(cid:374)du(cid:272)t of (cid:272)o(cid:396)po(cid:396)atio(cid:374) to(cid:449)a(cid:396)ds persons with whom it has or may have dealing which bear a t(cid:396)adi(cid:374)g o(cid:396) (cid:272)o(cid:373)(cid:373)e(cid:396)(cid:272)ial (cid:272)ha(cid:396)a(cid:272)te(cid:396)(cid:863) Case concrete construction v nelson (273: must have a financial favour, not private sale. This (cid:272)(cid:396)eates st(cid:396)i(cid:272)t lia(cid:271)ilit(cid:455) a(cid:374)d (cid:272)a(cid:374)(cid:859)t (cid:271)e e(cid:454)(cid:272)luded: no need to prove fault/fraud/breach of good faith, only whether conduct occurred. Who is the target audience: a reasonable and ordinary consumer, compare between items that are of quick purchase ( see coles and kettle chips) and one that consumer would examine carefully (parkdale v puxu) Accc v corporation: accc v tpg (274) It(cid:859)s the o(cid:448)e(cid:396)all i(cid:373)pa(cid:272)t of the ad(cid:448)e(cid:396)tise(cid:373)e(cid:374)t a(cid:374)d (cid:374)ot just the do(cid:373)i(cid:374)a(cid:374)t (cid:373)essage (cid:449)hi(cid:272)h (cid:373)atte(cid:396)s (cid:449)he(cid:374) determining if an ordinary consumer would be misled.