ATS3837 Final: Rep. Man. Exam Notes
20 Jan 2017
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Document Summary
The exchange of information and ideas within an organisation (bovee & thrill). Transactions between individuals at various levels intended to design (and redesign) organisations and coordinate day to day activities (frank & brownell). Why have icm: productivity and effectiveness not being in groups where they replicate the work of others e. g. marketing and pr, alignment with organisational goals. Internal public"s ability to influence customers and other stakeholders ensures they are the best ambassadors: part of reputation management, employee engagement. Kinds of issues addressed (harrison: physical environment allocating space and equipment, how managers spend their time who they"re talking to and what they"re talking about, employee behaviour recognition and reinforcement and outlining issues. Is focused on only one specific strategic business issue. Is written in language the receiver is able to comprehend: has an outcome that is specific and measurable can be evaluated.
