MGC2230 Study Guide - Final Guide: Physical Attractiveness, Representativeness Heuristic, Unconscious Mind

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Perception: receiving and interpreting info through our senses to give meaning to our environment. Perceiver characteristics that can influence perception: goals and needs. If you"re not looking for particular info, you might automatically filter it out. Eg. if looking for your sister in a busy crowd, might not notice a friend walk past: existing knowledge. Using what you know and your current perspectives to analyse everything. Thinking tennis is a boring sport because nothing exciting happened when you watched your friend"s match: emotions. Your emotional state will shape how you see the world. Eg. when you"re in an angry mood, you"re more likely to pick up on all the bad things happening to you. Target characteristics that can influence perception: social identity theory. We tend to make assumptions about a person based on the social category we think they belong to rather than based on their own individual characteristics.

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