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Principles of marketing

MKC1200 Study Guide - Final Guide: Marketing Effectiveness, Nonprobability Sampling, Sampling Error
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Week 3 Marketing Information Explain the importance of information in gaining insights about the marketplace and customers Define the marketing information system and discuss its parts Outline the...

Marketing
MKC1200
All Professors
MKC1200 Final: Week 11: Other Marketing Topics
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Week 11 Other Marketing Topics Explain the methods of digital marketing and its role in extended marketing mix Describe the scope and marketing mix of social marketing Understand the importance of effective marketing plann...

Marketing
MKC1200
All Professors
MKC1200 Study Guide - Final Guide: Marketing Channel, Vertical Integration, Outsourcing
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Week 9 Distribution Decisions Understand the concept of place Be familiar with the functions and the different classifications of distribution channels Identify major types of retailers and under...

Marketing
MKC1200
All Professors
MKC1200 Study Guide - Final Guide: Psychological Pricing, Profit Margin, Marketing Mix
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Week 7 Pricing Decisions Understand the concept of price and the objectives that guide pricing decisions Explain three different bases for pricing o Demand-based pricing o ...

Marketing
MKC1200
All Professors
MKC1200 Study Guide - Final Guide: Integrated Marketing Communications, Sales Promotion, Marketing Mix
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Week 8 Promotion Decisions Understand the concepts of promotion and Integrated Marketing Communications (IMC) Explain the general communication process Understand the factors involved in promot...

Marketing
MKC1200
All Professors
MKC1200 Study Guide - Final Guide: Marketing Mix, Services Marketing, Rotten Tomatoes
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Week 10 Services & Extended Marketing Mix Understand the concept and classifications of services Explain unique characteristics of services Describe how to develop and manage an effective extende...

Marketing
MKC1200
All Professors
MKC1200 Study Guide - Final Guide: Consumer Behaviour, Individualism, Reinforcement
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Week 4 Buyer Behaviour Understand what constitutes consumer buyer behaviour Explain the various stages of the consumer decision process Describe the level of involvement and types of consumer prob...

Marketing
MKC1200
All Professors
MKC1200 Study Guide - Final Guide: Target Market, Staple Food, Marketing Mix
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Week 5 Market Segmentation, Targeting & Positioning Understand what market segmentation is Discuss major segmentation variables Explain the process of selecting and evaluating target market ...

Marketing
MKC1200
All Professors
MKC1200 Study Guide - Final Guide: Clean Up Australia, Brand Equity, Product Differentiation
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Week 6 Product decisions Understand the concept of a product and how products are classified Explain the product life cycle Understand the concept of branding Explain the value of bran...

Marketing
MKC1200
All Professors
MKC1200 Study Guide - Final Guide: Market Power
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Week 4 Business Behaviour Understand what constitutes business buyer behaviour Discuss how business buyer decision process differs from consumer buyer decision process CHAPTER 5: Business buying beha...

Marketing
MKC1200
All Professors
MKC1200 Study Guide - Final Guide: European Single Market, Habitat, Internal Communications
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Week 2 The Marketing Environment Describe the marketing environment and the purpose of environmental analysis Explain the factors at work in the organisations internal environment Understand the i...

Marketing
MKC1200
All Professors
MKC1200 Study Guide - Final Guide: World Trade Organization, Global Marketing, Marketing Mix
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Week 2 International Marketing Understand the concept of globalisation and its consequences for organisations seeking to engage in international marketing Discuss the political, economic, socioc...

Marketing
MKC1200
All Professors
MKC1200 Study Guide - Final Guide: Marketing Mix, Greenwashing, Social Marketing
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Week 1 Introduction to Marketing Provide an overview of marketing and the marketing process Explain how marketing evolved Recognise that marketing involves a mutually beneficial exchange of value Discuss the importance of ...

Marketing
MKC1200
All Professors
Principles of Marketing – Course Notes

MKC1200: Principles of Marketing Course Notes MKC1200: Principles of Marketing Week 1: Core Marketing Principles .............................................................................................. 2 Week 1a: Int...

Marketing
MKC1200
All Professors

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