AMB379 Study Guide - Final Guide: Deliverable, James E. Grunig, Disclose

• School: QUT
• Department: Advertising, Marketing & Public Relations
• Course: AMB379
• Professor: All

Document Summary

Pr managers must: control messages, be the hostess with the mostess, match the right messages with audiences, influence the attitude of others, create beneficial relationships, facilitate communication, be ethical. Be creative; transcend traditional ideas and create meaningful new ideas. Typical personality qualities of a practitioner: wide interests, enthusiasm, energy, drive, intellectual curiosity, creativity, flexibility, judgment, honesty, decision-making abilities and problem solving. Key competencies: leading and deciding, supporting and cooperating, interacting and presenting, analyzing and interpreting, creating and conceptualising, organizing and executing, adapting and coping, enterprising and performing. Strategic long term view (thinks broadly & strategically) Upholding the reputation of the service (complimenting personal and organisational values) Open systems: organisations take their environments into account and change their business accordingly. Closed systems: organisational planning does not adapt to external conditions. Mission statement: generally a formal, short, written statement of the purpose of a company or organisation. Provides framework/context from which strategies are formulated.