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Advertising, Marketing & Public Relations (10)

Study Guides for Advertising, Marketing & Public Relations at Queensland University of Technology

AMB319 Study Guide - Midterm Guide: Sales Promotion, The Courier-Mail, Earned Media

Media: The collective term used for the method of carrying messages Owned media: Channel a brand controls build for longerterm relationships with existing and potential customers and to earn media (retail stores, company w...

Advertising, Marketing & Public Relations
AMB319
Gabby Stewart
AMB319 Study Guide - Midterm Guide: Network Performance, Loyalty Program, Foxtel

Channels Search Engine Marketing (SEMPPC) aims to increase exposure through the means of Paid and Organic search results, generating a call to action for interested audiences Paid search = results at the top of the search ...

Advertising, Marketing & Public Relations
AMB319
Gabby Stewart
AMB319 Study Guide - Midterm Guide: Digital Marketing, Click-Through Rate, Interactive Media

Digital marketing Encompasses several different channels = Display, search, mobile, social, video Facebook and Google have the greatest active reach and number of sessions per person 1) Awareness create interest andor bra...

Advertising, Marketing & Public Relations
AMB319
Gabby Stewart
AMB206 Study Guide - Final Guide: Brand Equity, Hand Washing, Social Marketing

AMB206: Social Marketing Lecture 1: Introduction Social Marketing: Creating an outcome thats better for society. The adoption of commercial marketing activities as a means to induce behaviou...

Advertising, Marketing & Public Relations
AMB206
All Professors
Social Marketing

AMB206: Social Marketing 01122014Lecture 1: Introduction Social Marketing: Creating an outcome thats better for society. The adoption of commercial marketing activities as a means to induce behavioural change in a targeted...

Advertising, Marketing & Public Relations
AMB206
All Professors
Marketing and Audience Research

Marketing and Audience Research 22072013Lecture 1: Overview Marketing and audience research: The systematic and objective process of generating information to aid in making marketing decisions. Research process Types of re...

Advertising, Marketing & Public Relations
AMB201
All Professors
Services Marketing

AMB340: Services Marketing 01122014Lecture 1: Introduction Services: A deed, a performance, an effort that is exchanged for some other unit of value between two or more parties. Services involve rental (nonownership framew...

Advertising, Marketing & Public Relations
AMB340
All Professors
Consumer Behaviour

03032013Consumer Behaviour those behaviours performed by decision making units in the purchase, usage, and disposal of goods and services.Involves the examination of how decision making units make productrelated decisions ...

Advertising, Marketing & Public Relations
AMB200
All Professors
Innovation and Brand Management

AMB251: Innovation & Brand Management 01122014Lecture 1: Introduction Successful innovations are always problemorientated Drivers of innovation: Emerging technologies Competitor actions New ideas from customers, strategic ...

Advertising, Marketing & Public Relations
AMB251
All Professors
AMB379 Study Guide - Final Guide: Deliverable, James E. Grunig, Disclose

Public Relations Management Exam Notes PR managers must: control messages, be the hostess with the mostess, match the right messages with audiences, influence the attitude of others, create beneficial relationships, faci...

Advertising, Marketing & Public Relations
AMB379
All Professors

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