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Study Guides for AMB319 at Queensland University of Technology

Media Planning

AMB319 Study Guide - Midterm Guide: Sales Promotion, The Courier-Mail, Earned Media

Media: The collective term used for the method of carrying messages Owned media: Channel a brand controls build for longerterm relationships with existing and potential customers and to earn media (retail stores, company w...

Advertising, Marketing & Public Relations
AMB319
Gabby Stewart
AMB319 Study Guide - Midterm Guide: Network Performance, Loyalty Program, Foxtel

Channels Search Engine Marketing (SEMPPC) aims to increase exposure through the means of Paid and Organic search results, generating a call to action for interested audiences Paid search = results at the top of the search ...

Advertising, Marketing & Public Relations
AMB319
Gabby Stewart
AMB319 Study Guide - Midterm Guide: Digital Marketing, Click-Through Rate, Interactive Media

Digital marketing Encompasses several different channels = Display, search, mobile, social, video Facebook and Google have the greatest active reach and number of sessions per person 1) Awareness create interest andor bra...

Advertising, Marketing & Public Relations
AMB319
Gabby Stewart
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