AMB319 Study Guide - Midterm Guide: Network Performance, Loyalty Program, Foxtel

• School: QUT
• Department: Advertising, Marketing & Public Relations
• Course: AMB319
• Professor: Gabby Stewart

Document Summary

Search engine marketing (sem/ppc) aims to increase exposure through the means of paid and. Social includes profiles and paid advertising: ads displa(cid:455)ed o(cid:374) the side o(cid:396) (cid:862)(cid:374)ati(cid:448)el(cid:455)(cid:863) (cid:449)ithi(cid:374) the (cid:272)o(cid:374)te(cid:374)t st(cid:396)ea(cid:373, brand social profiles = build awareness and brand advocacy or trust, banner. Display traditionally where banner ads are displayed alongside native web content: can be presented to anyone within a targeted demographic, drives brand awareness and conversion, advertising costs: Small format = - . 50 cpm for premium placements. Home page takeovers (hptos) = - k: display ad sizes = leaderboard, half page, skyscraper. Mobile: multiple forms = banners, interstitial ads, in-app advertising, video and search, allows location-based targeting. News, fairfax or bbc: user-generated content (not premium content) Instream forced view or skippable formats: video measurement: Video views attribute video exposure in path to purchase. Key elements visible in first frames: advertising planning costs: Catch-up tv and premium = - cpm.