AMB319 Study Guide - Midterm Guide: Sales Promotion, The Courier-Mail, Earned Media
9 Aug 2018
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Diversion purposes (entertained) taking away from your world, e. g. escapism. Personal identity: e. g. developing a personal brand on social media, comparing self to tv characters. Four tasks in advertising media: planning, buying media, selling media, analysing. Bdi and cdi: brand development index (bdi): gives the history and strength of a brand in a particular market. Tells how strong the brand is in different areas of the country and in which markets it is weak. Can only calculate if you know the sales by designated market area (dma) Bdi = % of brand sales in market market % of aus population x 100. If the bdi is above 110, then the figures suggests the brand is performing well. Cdi = % of category sales in market market % of aus population x 100. Provides information to allocate advertising spending in market: when we know the bdi and cdi we can:
