Get 2 days of premium access
at Queensland University of Technology

Study Guides for All Professors

  • 13 Result
  • About QUT
QUTBSB126AllSpring

BSB126 Study Guide - Final Guide: Integrated Marketing Communications, Brand Loyalty, Target Costing

OC13325111 Page
3
Topic one- introduction to marketing and the marketing concept. The marketing concept: an organisation should strive to satisfy the needs of consumers
View Document
QUTBSB126AllSpring

BSB126 Study Guide - Final Guide: Monopolistic Competition, Marketing Mix, Marketing Strategy

OC13325112 Page
3
Lecture 1: introduction to marketing and the marketing concept. Market: people with the desire and ability to buy a specific product. Marketing: proces
View Document
QUTBSB126AllSpring

BSB126 Study Guide - Final Guide: Brand Equity, Sales Promotion, Cadbury Roses

OC13325124 Page
3
Market segmentation: sorting potential buyers into groups that have common needs and will respond similarly to a marketing action (relatively homogenou
View Document
QUTBSB126AllWinter

BSB126 Practice Questions for Final Exam-1

OC3982193 Page
157
View Document
QUTBSB126AllSpring

BSB126 Study Guide - Final Guide: Nuclear Family, Cross-Docking, Selective Exposure Theory

OC13325111 Page
32
Topic one- introduction to marketing and the marketing concept. The marketing concept: an organisation should strive to satisfy the needs of consumers
View Document
QUTBSB126AllSpring

BSB126 Study Guide - Final Guide: Australian Dollar, Protectionism, North American Free Trade Agreement

OC13325112 Page
29
Lecture 1: introduction to marketing and the marketing concept. Market: people with the desire and ability to buy a specific product. Marketing: proces
View Document
QUTBSB126AllSpring

BSB126 Study Guide - Final Guide: Loss Leader, Cross-Docking, Green Marketing

OC13325124 Page
27
Market segmentation: sorting potential buyers into groups that have common needs and will respond similarly to a marketing action (relatively homogenou
View Document
QUTBSB126AllSpring

BSB126 Study Guide - Competitor Analysis, Pricing Strategies, Global Marketing

OC13325125 Page
6
Marketing has evolved through 5 stages (orientations or philosophy) Assumes consumers will buy if: product availability, low price. Assumes consumers f
View Document
QUTBSB126AllSpring

BSB126 Study Guide - Niche Market, Sales Promotion, Global Marketing

OC1332517 Page
2
Protectionism - practice of shielding one or more industries within a country"s economy from foreign competition through tariffs or quotas. Multi-domes
View Document
QUTBSB126AllSpring

BSB126 Study Guide - Cash Flow, Marketing Mix, Customer Relationship Management

OC1332512 Page
1
Cash cows - generate large amounts of cash, dominant share of a low-growth market. Stars - high share of a high-growth market, may need extra cash to f
View Document
QUTBSB126AllSpring

BSB126 Study Guide - Stockout, Nuclear Family, Brand Equity

OC13325125 Page
44
Marketing has evolved through 5 stages (orientations or philosophy) Assumes consumers will buy if: product availability, low price. Assumes consumers f
View Document
QUTBSB126AllSpring

BSB126 Study Guide - Price Fixing, Price Discrimination, List Price

OC1332517 Page
26
Protectionism - practice of shielding one or more industries within a country"s economy from foreign competition through tariffs or quotas. Multi-domes
View Document
Showing 1 — 12 of 13 result

Study Guides (370,000)
AUS (8,000)
QUT (300)
BSB126 (30)
All Professors (30)