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BSB126 (13)

Study Guides for BSB126 at Queensland University of Technology

Marketing

BSB126 Study Guide - Competitor Analysis, Pricing Strategies, Global Marketing

Lecture 1 Marketing must get the following right  Product  Price  Place  Promotion  People (target market & staff)  Time Marketing has evolved through 5 stages (orientation...

Business
BSB126
All Professors
BSB126 Study Guide - Final Guide: Integrated Marketing Communications, Brand Loyalty, Target Costing

Marketing - Revision Notes Topic One- Introduction to Marketing and the Marketing Concept The Marketing Concept: An organisation should strive to satisfy the needs of consumers while also trying to achieve the organisa...

Business
BSB126
All Professors
BSB126 Study Guide - Final Guide: Monopolistic Competition, Marketing Mix, Marketing Strategy

Marketing Mid-Semester Notes Lecture 1: Introduction to Marketing and the Marketing Concept Market: People with the desire and ability to buy a specific product Marketing: Process of developing, pricing, promoting and...

Business
BSB126
All Professors
BSB126 Study Guide - Final Guide: Brand Equity, Sales Promotion, Cadbury Roses

Marketing Final Exam Notes Lecture 7: Marketing Segmentation and Positioning Market segmentation: sorting potential buyers into groups that have common needs and will respond similarly to a marketing action (relativ...

Business
BSB126
All Professors
BSB126 Study Guide - Niche Market, Sales Promotion, Global Marketing

Week 6 - Reaching Global Markets Protectionism - practice of shielding one or more industries within a country's economy from foreign competition through tariffs or quotas Multi-Domestic marketing strategy - multinational...

Business
BSB126
All Professors
BSB126 Study Guide - Cash Flow, Marketing Mix, Customer Relationship Management

BCG Cash Cows - generate large amounts of cash, dominant share of a low-growth market. E.G. Light bulbs Stars - high share of a high-growth market, may need extra cash to finance rapid future ...

Business
BSB126
All Professors
BSB126 Study Guide - Final Guide: Nuclear Family, Cross-Docking, Selective Exposure Theory

Marketing - Revision Notes Topic One- Introduction to Marketing and the Marketing Concept The Marketing Concept: An organisation should strive to satisfy the needs of consumers while also trying to achieve the organisa...

Business
BSB126
All Professors
BSB126 Study Guide - Stockout, Nuclear Family, Brand Equity

Lecture 1 Marketing must get the following right  Product  Price  Place  Promotion  People (target market & staff)  Time Marketing has evolved through 5 stages (orientation...

Business
BSB126
All Professors
BSB126 Study Guide - Final Guide: Australian Dollar, Protectionism, North American Free Trade Agreement

Marketing Mid-Semester Notes Lecture 1: Introduction to Marketing and the Marketing Concept Market: People with the desire and ability to buy a specific product Marketing: Process of developing, pricing, promoting and...

Business
BSB126
All Professors
BSB126 Study Guide - Final Guide: Loss Leader, Cross-Docking, Green Marketing

Marketing Final Exam Notes Lecture 7: Marketing Segmentation and Positioning Market segmentation: sorting potential buyers into groups that have common needs and will respond similarly to a marketing action (relativ...

Business
BSB126
All Professors
BSB126 Study Guide - Price Fixing, Price Discrimination, List Price

Week 6 - Reaching Global Markets Protectionism - practice of shielding one or more industries within a country's economy from foreign competition through tariffs or quotas Multi-Domestic marketing strategy - multinational...

Business
BSB126
All Professors
BSB126 Study Guide - Cash Flow, Marketing Mix, Customer Relationship Management

BCG Cash Cows - generate large amounts of cash, dominant share of a low-growth market. E.G. Light bulbs Stars - high share of a high-growth market, may need extra cash to finance rapid future ...

Business
BSB126
All Professors

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