INFS1602 Study Guide - Final Guide: Nosql, Application Software, Crowdsourcing

• School: UNSW, UNSW Sydney
• Department: Information Systems
• Course: INFS1602
• Professor: All

Document Summary

Social media: use of it to support the sharing of content among networks of users. Enables people to form communities of practice/communities. Social media information systems: is that supports the sharing of content among networks of sharing. They contain: social media providers: enable creation of social networks (e. g. facebook, users: individuals and organizations build social relationships, communities: mutual interest, create viral hook (inducement to pass communications along the tiers. Providers: application software, nosql or other dbms, analytic. Content data: data and responses to data contributed by users. Providers: formalized, aligned with org strategy, manage risk. Part 2: social media in value chain activities. Social crm: dynamic as both parties create & process content. (e. g. frequently asked questions, reviews. Focuses on quality rather than quantity (traditional crm) Customer service users with no financial incentive are willing to help others. Cons: loss of control (negative word of mouth)