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Marketing Fundamentals

MARK1012 - Best Study Notes (received highest grade)

Objectives: o Define and Explain marketing o Understand the basic marketing concepts o Familiarise with various marketing management philosophies o Know about the evolution of marketing o Understand the marketing challenge...

Marketing
MARK1012
All Professors
MARK1012 Study Guide - Final Guide: Sharp-P

!"#$%&'()*+,&%-* * !"#$%&'()*./%#/'%0*1*23"4&%#*5* !"#$%&'#(%)#*%+,-,),"-#"-#./&)#0&$1%),-2#)$3'4#,(5#6)#%-7"08&((%(#&#9&$,%)4#"+#&(8%7)(#,-7'3*,-2:# • ;%(8"-(,<...

Marketing
MARK1012
All Professors
MARK1012 Study Guide - Final Guide: Database Marketing, Viral Marketing, Competition Law

Final Exam Preparation Marketing: Creating and Capturing Customer Value • Marketing: is the process by which companies create value for customers and build strong customer relationships in order to capture value ...

Marketing
MARK1012
All Professors
MARK1012 - Marketing Fundamentals Comprehensive Notes

§ There  must  be  2  parties   § Each  must  have  something  to  offer   § Each  must  be  willing  to  deal  and  free  to  decid...

Marketing
MARK1012
All Professors
Marketing
MARK1012
All Professors
Marketing
MARK1012
All Professors
Marketing
MARK1012
All Professors
Marketing
MARK1012
All Professors
Marketing
MARK1012
All Professors
Marketing
MARK1012
All Professors
Marketing
MARK1012
All Professors

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