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Tania (12)

Study Guides for Tania

Marketing Fundamentals

MARK1012 Study Guide - Spring 2018, Final - Sales Promotion, Cash Register, Marketing Communications

Advertising and PR Public Relations Public relations (PR) organisat...

Marketing
MARK1012
Tania
Marketing
MARK1012
Tania
MARK1012 Study Guide - Spring 2018, Final - Marketing Channel, Direct Marketing, Management System

Supply Chain, Channel Management and Retail Marketing channel ...

Marketing
MARK1012
Tania
MARK1012 Study Guide - Spring 2018, Final - Marketing, Premium Pricing, Pricing Strategies

Pricing Concepts for Establishing Value Price overall sacrifi...

Marketing
MARK1012
Tania
MARK1012 Study Guide - Spring 2018, Final - Customer Service, Intangibility, Competitive Service

Services: The Intangible Product Customer service specifically...

Marketing
MARK1012
Tania
MARK1012 Study Guide - Spring 2018, Final - New Product Development, Market Saturation, Diffusion Process

Developing New Products Why do Firms Create New Products? Inn...

Marketing
MARK1012
Tania
MARK1012 Study Guide - Spring 2018, Final - Peters Ice Cream, Brand Awareness, Brand Loyalty

Product and Branding Positions Products can be places, ideas, ...

Marketing
MARK1012
Tania
MARK1012 Study Guide - Spring 2018, Final - Ray Morgan, Cocoa Krispies, Psychographic

The Segmentation, Targeting and Positioning Process Step 1: Establ...

Marketing
MARK1012
Tania
MARK1012 Study Guide - Spring 2018, Final - Personal Knowledge Base, Financial Risk, Three Steps

The Consumer Decision Process Model represents steps that cons...

Marketing
MARK1012
Tania
Marketing
MARK1012
Tania
MARK1012 Study Guide - Spring 2018, Final - Marketing Channel, Marketing Plan, Voice Of The Customer

What is Marketing? Marketing the ACTIVITY, set of institution...

Marketing
MARK1012
Tania

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