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MARK (43)
Tania (12)

Study Guides for Tania

Marketing Fundamentals

MARK1012 Final: Advertising and PR

Advertising and PR Public Relations Public relations (PR) organisat...

Marketing
MARK1012
Tania
MARK1012 Final: Integrated Marketing Communication

Integrated Marketing Communications Integrated Marketing Commu...

Marketing
MARK1012
Tania
MARK1012 Final: Value Delivery - Supply Chain

Supply Chain, Channel Management and Retail Marketing channel ...

Marketing
MARK1012
Tania
MARK1012 Final: Value Capture and Delivery - Pricing

Pricing Concepts for Establishing Value Price overall sacrifi...

Marketing
MARK1012
Tania
MARK1012 Final: Value Creation - Services

Services: The Intangible Product Customer service specifically...

Marketing
MARK1012
Tania
MARK1012 Final: Developing New Products

Developing New Products Why do Firms Create New Products? Inn...

Marketing
MARK1012
Tania
MARK1012 Final: Product and Branding Positions

Product and Branding Positions Products can be places, ideas, ...

Marketing
MARK1012
Tania
MARK1012 Final: Marketing Research

Marketing Research Marketing research is prerequisite of succe...

Marketing
MARK1012
Tania
MARK1012 Final: Segmentation, Targeting and Positioning

The Segmentation, Targeting and Positioning Process Step 1: Establ...

Marketing
MARK1012
Tania
MARK1012 Final: Consumer Behaviour

The Consumer Decision Process Model represents steps that cons...

Marketing
MARK1012
Tania
MARK1012 Final: Analysing the Marketing Environment

A Marketing Environment Analysis Framework C...

Marketing
MARK1012
Tania
MARK1012 Final: What is Marketing?

What is Marketing? Marketing the ACTIVITY, set of institution...

Marketing
MARK1012
Tania

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