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Study Guides for MARK1012 at University of New South Wales

Marketing Fundamentals

MARK1012 Study Guide - Final Guide: Sales Promotion, Cash Register, Marketing Communications

Advertising and PR Public Relations Public relations (PR) organisational function that manages firms communications to achieve variety of objectives, including building and maintaining positive image, handling or heading o...

Marketing
MARK1012
Tania
MARK1012 Study Guide - Final Guide: Integrated Marketing Communications, Marketing Communications, Brand Awareness

Integrated Marketing Communications Integrated Marketing Communications (IMC) represents promotion part of four Ps Encompasses variety of communication disciplines i.e. advertising, personal selling, sales pro...

Marketing
MARK1012
Tania
MARK1012 Study Guide - Final Guide: Marketing Channel, Direct Marketing, Management System

Supply Chain, Channel Management and Retail Marketing channel management/supply chain management refers to set of approaches and techniques firms employ to efficiently + effectively integrate their suppliers, man...

Marketing
MARK1012
Tania
MARK1012 Study Guide - Final Guide: Marketing, Premium Pricing, Pricing Strategies

Pricing Concepts for Establishing Value Price overall sacrifice a consumer is willing to make to acquire item necessarily includes money that must be paid to seller to acquire item but may also involve other sac...

Marketing
MARK1012
Tania
MARK1012 Study Guide - Final Guide: Customer Service, Intangibility, Competitive Service

Services: The Intangible Product Customer service specifically refers to human or mechanical activities that firms undertake to help satisfy customers needs and wants By providing good customer service, firms a...

Marketing
MARK1012
Tania
MARK1012 Study Guide - Final Guide: New Product Development, Market Saturation, Diffusion Process

Developing New Products Why do Firms Create New Products? Innovation process by which ideas get transformed into new offerings, including products, services, processes and branding concepts This process of in...

Marketing
MARK1012
Tania
MARK1012 Study Guide - Final Guide: Peters Ice Cream, Brand Awareness, Brand Loyalty

Product and Branding Positions Products can be places, ideas, organisations, people or communities Complexity and Types of Products Complexity of Products At centre is core customer value defines basic problem-...

Marketing
MARK1012
Tania
MARK1012 Study Guide - Final Guide: Projective Test, Institute For Operations Research And The Management Sciences, Data Mining

Marketing Research Marketing research is prerequisite of successful decision making consists of set of techniques and principles for systematically collecting, recording, analysing and interpreting data Resear...

Marketing
MARK1012
Tania
MARK1012 Study Guide - Final Guide: Ray Morgan, Cocoa Krispies, Psychographic

The Segmentation, Targeting and Positioning Process Step 1: Establish Overall Strategy or Objectives Articulate vision or objectives of companys marketing strategy clearly Must be consistent with and derived from ...

Marketing
MARK1012
Tania
MARK1012 Study Guide - Final Guide: Personal Knowledge Base, Financial Risk, Three Steps

The Consumer Decision Process Model represents steps that consumer go through before, during and after making purchases As marketers often find it difficult to determine how consumers make purchasing decisions ...

Marketing
MARK1012
Tania
MARK1012 Study Guide - Final Guide: Swot Analysis, The Immediate, Green Marketing

A Marketing Environment Analysis Framework Consumers are the centre of all marketing efforts value-based marketing aims to provide greater value to consumers over competitors offers The Immedia...

Marketing
MARK1012
Tania
MARK1012 Study Guide - Final Guide: Marketing Channel, Marketing Plan, Voice Of The Customer

What is Marketing? Marketing the ACTIVITY, set of institutions and PROCESSES for creating, capturing, communicating, delivering and exchanging offerings that have value for customers, clients, partners and so...

Marketing
MARK1012
Tania
MARK1012 - Best Study Notes (received highest grade)

Objectives: o Define and Explain marketing o Understand the basic marketing concepts o Familiarise with various marketing management philosophies o Know about the evolution of marketing o Understand the marketing challenge...

Marketing
MARK1012
All Professors
MARK1012 Study Guide - Final Guide: Sharp-P

!"#$%&'()*+,&%-* * !"#$%&'()*./%#/'%0*1*23"4&%#*5* !"#$%&'#(%)#*%+,-,),"-#"-#./&)#0&$1%),-2#)$3'4#,(5#6)#%-7"08&((%(#&#9&$,%)4#"+#&(8%7)(#,-7'3*,-2:# • ;%(8"-(,<...

Marketing
MARK1012
All Professors
MARK1012 Study Guide - Final Guide: Database Marketing, Viral Marketing, Competition Law

Final Exam Preparation Marketing: Creating and Capturing Customer Value • Marketing: is the process by which companies create value for customers and build strong customer relationships in order to capture value ...

Marketing
MARK1012
All Professors

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