MARK1012 Study Guide - Final Guide: Marketing Channel, Marketing Plan, Voice Of The Customer
Document Summary
Marketing entails an exchange: marketing is about an exchange the trade of things of value between the buyer and the seller so that each is better off as a result. Marketing by individuals and organisations: business-to-consumer marketing (b2c) process by which businesses sell to consumers, business-to-business marketing (b2b) process of selling from one business to another, consumer-to-consumer (c2c) consumers selling to other consumers. Sales oriented era: between 1920-1950, production and distribution techniques became more sophisticated whilst. Identifies those elements that local customers value and makes it possible for the firm to expand globally: allows consumers to learn about new goods and services. Location based software and applications (e. g. google maps, foursquare)help bring the offer to the customers when they ate in the process of making a purchase decision. In terms of 4e framework, mobile marketing particularly useful for creating excitement with consumers at the time of sale.
