MARK3054 Final: MARK3054 Study Guide
MARK3054 Study Guide:
For this subject, the most important thing that you can do is practice!
The final will be predominantly focused on application of key concepts rather than
memorisation.
As a guide, I recommend studying for the final exam in the following format:
1. Review all lecture slides (these are basic and will give you a good idea of how to go
about simple concepts)
2. After you are confident with lecture slides, move onto the full set of notes. I would not
recommend going into the notes directly, without any lecture material. This is because the
notes use some abbreviations, and some more complex terms (simplifying some processes
as I sa fit) so it’s uial that ou go though the letue slides fist.
3. After going through the notes, once you are confident with the material you need to
practice. Patie ok uestios o pape, ia eel et. It’s all aout uildig ofidee
and comfort with the course content.
4. After practising, practice some more!
5. When you are completely confident with the concepts and how they are applied, put
together a one page summary for your final exam. The final exam has been open book for a
few years now. You are allowed to take one A4 sheet in (can be handwritten or typed). I do
not recommend statig o this heat sheet a sooe tha afte ou ae completely
familiar with all concepts, and how to apply them. This is because the cheat sheet can then
eoe a REMINDER of oepts ad otes that ou’e ade fo PARTICULAR oepts fo
yourself, rather than becoming an exercise in squashing as much content on as possible,
giving up on studying, and calling it a day. Because the final is open book, this WILL NOT
WORK.
6. There are very little practice questions online and there is no textbook. However, if you
look online into marketing analytics content, there are some simple scenarios and
situations. Most of all, I recommend practising the examples given in the lecture.
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
For this subject, the most important thing that you can do is practice! The final will be predominantly focused on application of key concepts rather than memorisation. I would not recommend going into the notes directly, without any lecture material. P(cid:396)a(cid:272)ti(cid:272)e (cid:373)o(cid:272)k (cid:395)uestio(cid:374)s o(cid:374) pape(cid:396), (cid:448)ia e(cid:454)(cid:272)el et(cid:272). The final exam has been open book for a few years now. You are allowed to take one a4 sheet in (can be handwritten or typed). I do not recommend sta(cid:396)ti(cid:374)g o(cid:374) this (cid:862)(cid:272)heat sheet(cid:863) a(cid:374)(cid:455) soo(cid:374)e(cid:396) tha(cid:374) afte(cid:396) (cid:455)ou a(cid:396)e completely familiar with all concepts, and how to apply them. Because the final is open book, this will not. Work: there are very little practice questions online and there is no textbook. However, if you look online into marketing analytics content, there are some simple scenarios and situations.
