TOUR1001 Study Guide - Final Guide: Financial Plan
TOUR1001 REVISION 7
LECTURE 11
Creating memorable experience:
This relates to experience creation.
1) Tell a story
Cultural and heritage tourism places can be described with a story!
Cultural assets have little meaning on their own unless their
context or story can be conveyed!
2) Make the experience come alive
•Make it come alive and be interesting!
•Incorporate a human drama/element into the cultural experience.
•Having an enjoyable experience enhances visitor satisfaction but
also, importantly, creates opportunities for learning either directly
or indirectly.
3). Make the experience participatory
•tourism by its very nature is an active, participatory experiential
activity.
•most cultural tourism attractions (e.g. museums, festivals, historic
assets, arts centres) should encourage participation.
•providing opportunities to do so enhances the experiences for the
visitor.
4). Focus on quality
•Focus on providing the best option for tourists.
•Lack of perceived quality in the form of:
•boring or tired exhibits;
•poor interpretation;
•amateurish presentation
5) Make it relevant to the tourist
cultural tourism attractions are first and foremost tourism
products- that exist to satisfy the needs, wants, and desires of
consumers.
Framework for understanding what is necessary for a successful attraction:
Critical success factors for cultural tourism products:
1) Agreed objectives & clear concepts;
2) Financial planning;
3) Marketing strategies;
4) Monitoring markets & flows;
5) HR management;
6) Planning life cycle & value adding;
7) Quality and authenticity;
8) Expertise-conservation & promotion;
9) Integrated interpretation.
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Document Summary
This relates to experience creation: tell a story. Cultural and heritage tourism places can be described with a story! Cultural assets have little meaning on their own unless their context or story can be conveyed: make the experience come alive, make it come alive and be interesting! Incorporate a human drama/element into the cultural experience: having an enjoyable experience enhances visitor satisfaction but also, importantly, creates opportunities for learning either directly or indirectly. Focus on providing the best option for tourists. Framework for understanding what is necessary for a successful attraction:
