TOUR1001 Study Guide - Final Guide: Cultural Heritage Management
EXAM REVISION
Du Cros (2001) matrix
Examines the relationship between:
1) cultural heritage management; and
2) tourism development
The model has been designed to measure both:
Appeal; and
Robustness (ability to withstand high levels of visitation).
First:
A1 and A2 are ideally suited for significant tourism activity.
•Require minimal to moderate conservation measures to protect the
cultural values from the impact of heavy visitation.
•These heritage places can also be considered to be peak options for
tourism development as key attractions to the region.
Second:
Heritage places falling into squares B1 and B2 are appealing
•High to moderate market appeal but low robusticity.
•The management challenge here is to ensure that visitation does not
damage the cultural values of the place.
•Conservation may be applied.
•Limited numbers at particular times.
•Might look at alternative places for where tourists can visit.
Third:
C1 and C2 provides a challenge
•High to moderate robusticity, but only moderate market appeal.
Problem for cultural tourism!
•The management issues associated with such heritage places relate to
optimising market appeal while maintaining or improving visitor
management and conservation programmes.
•Heritage places could continue as secondary attractions or more
investment could be put into improving their market appeal to become
primary attractions.
Fourth:
•D1 and D2 is not where you want to be!
•Low market appeal side of the matrix
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Examines the relationship between: cultural heritage management; and, tourism development. The model has been designed to measure both: Robustness (ability to withstand high levels of visitation). Heritage places falling into squares b1 and b2 are appealing: high to moderate market appeal but low robusticity, the management challenge here is to ensure that visitation does not damage the cultural values of the place. Limited numbers at particular times: might look at alternative places for where tourists can visit. C1 and c2 provides a challenge: high to moderate robusticity, but only moderate market appeal. Fourth: d1 and d2 is not where you want to be! Low market appeal side of the matrix: unlikely to attract significant visitation. No matter how much they are admired by their owner or place management: they key management issue for these heritage places is that they are preserved for reasons other than tourism (e. g. research).
