9363 Study Guide - Midterm Guide: Mass Communication, Cockroach
14 Jun 2018
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Week 2 Tutorial
Mass communication is a process in which a person, group of people, or an organization
sends a message through a channel of communication to a large group of anonymous and
people and organizations
Mass communication main goal is to include everyone
NRA
- Involves everyone
- Everyone wants to feel included
- Broad website, lifestyle- subscribe to magazines
Foundations
- 40 shades makes people feel included
- through a different medium
- tarte came out with a foundation with only 2 shades
Advertising- you do’t ko ho’s goig to tur o the TV
Commercials aim to make everyone to feel communicated
Encompassed every part of society,
Kardashians are selling a lifestyle through snapchat
Free press
Democracy
Democracy is a system of majority defined by elected representatives. PR is important to
how politicians represent themselves Politicians personal PR affects the decisions that we as
individuals and society can make; impacts our vote
- gun control- trup’s resposes he ad the NRA hae a eormous amount of
power- more than other people within the democracy. Less financial ability to
influence the control debate
- change the date. We can only persuade them so much; people have really strong
opinions
- great barrier reef; tourism versus the environment
- PR effects the economy, the whole functions
Public Sphere, public opinion and PR
Public opinion shaped by organisations
And by people. Viral posters-spider in salad in woolworths; cockroach in M+M chocolate-
impacts on sales
Distracting community from negative things company tests on animals, but donates to
charities- form if deception
The public sphere a place where people could equally gather
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Mass communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a large group of anonymous and people and organizations. Mass communication main goal is to include everyone. 40 shades makes people feel included through a different medium tarte came out with a foundation with only 2 shades. Advertising- you do(cid:374)"t k(cid:374)o(cid:449) (cid:449)ho"s goi(cid:374)g to tur(cid:374) o(cid:374) the tv. Commercials aim to make everyone to feel communicated. Democracy is a system of majority defined by elected representatives. Pr is important to how politicians represent themselves politicians personal pr affects the decisions that we as individuals and society can make; impacts our vote. Gun control- tru(cid:373)p"s respo(cid:374)ses he a(cid:374)d the nra ha(cid:448)e a(cid:374) e(cid:374)ormous amount of power- more than other people within the democracy. Less financial ability to influence the control debate change the date. We can only persuade them so much; people have really strong opinions.
