BCM110 Study Guide - Final Guide: Oztam, Herta Herzog, Denotation
29 Oct 2018
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What have we learned about the tv audience: the ways in which people watch television have changed over time, people now have much more choice about how and what they watch. The unitam system captures: who is watching, the time, duration and date, whether each tv is on or off, the television audio signal. What does this tell us: who is watching which channel in what city, how many people are watching what Why does/did this quantitative research matter: because this is the currency" in which the free to air commercial television industry trades - selling time to advertisers. Or you pay up front: netflix, stan, hbo. What do the ratings not tell us: how people are watching, what they think about what they watch, how it might affect them in various ways both positive and negative, for this we need another kind of approach altogether Qualitative research: uses research methods such as questionnaires, observation, interviews.
