STS286 Final: Risk, Media and Communication Final Exam Notes & Study Guide
Document Summary
Youtube channel, blog, facebook, twitter: you own that content b/c you created it, both pr & adv control that, paid, earned, owned where most media falls into today. So, media is first and foremost a means of delivering messages: however, great media thinkers won"t simply look at the media landscape and ask where should i put my message. It"s all about opt in/opt out: so what you say. So, it"s all about a consumers taking control over their media environments and about smart media thinkers managing those relationships to everyone"s advantage. In essence, advertisers are drawing lines in the sand and asking consumers to come out and play. If consumers say yes, then they invite advertisers to continue delivering messages along the entertain, inform and educate fronts. However, if consumers say no, then advertisers must find other ways to communicate.
