BUS101 Study Guide - Final Guide: Text Messaging, Malhi, The Body Shop
Document Summary
Week 2: corporate social responsibility: key concepts, view of milton friedman that the number one objective for business is to profit maximize and reward its shareholders. In doing so it should not break any laws. Respect for workers, customers and the environment and wider community: marginal revenue equals marginal cost theory of csr from. This argument particularly relevant to new zealand business already capitalising upon the clean green connotations associated with nz. The minimalist who takes the friedmanian approach. The cynical approach who front csr but this is not actually being practised. The defensive approach whereby csr is undertaken due to public pressure or an attempt to rebuild a brand name. The pro-active approach of firms who actively seek and engage in csr for the right social motives. Week 4: the business context global, national and. Key concepts: number of factors drive firms to go global and this globalisation may have positive or negative effects on the firm:
