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Consumer Behaviour

MKTG2112 Consumer Behaviour Midsem Notes

MKTG2112 Midsem Notes50 MCQ from weeks 14 inclusive of lecture and textbook material20%(Chapters 1, 8, 9, 10)WeekMaterialschapter readingsLecture topicTute topic11Intro: overview of CB. Why study CB?28 & 9Consumer as an in...

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MKTG2112 Study Guide - Final Guide: Conformity, Acculturation, Belk

Chapter 1 – Consumer Behaviour and Marketing Strategy Marketing strategy – the combination of product, price, distribution and promotion most suited to a  particular group of consumers Consumer behaviour  ­ a discipline...

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