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MKTG2113 Marketing Research Midsem Exam Notes

MKTG 2113 Mid Semester Exam NotesExam 1 assesses the understanding of subject material delivered by text, lecture and tutorials from weeks 16Unit Schedule for above weeks:WeekMaterialschapter readingsTute topicLecture topi...

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MKTG2113 Marketing Research End Exam Notes

Chapter 7 Online Marketing Research Online focus groups focus groups conducted over the Internet Advantages:oLower costs (client travel costs fully reduced)oFaster turnaround timeoRespondents ability to be geographically s...

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