24210 Study Guide - Final Guide: Fast-Moving Consumer Goods, Australia Day, Marketing Mix
Document Summary
Charities and community organisations e. g. clean up australia day) Product: a good, service or idea offered to the market for exchange. Idea: concept, issue or philosophy (often products of political parties, Product line: items related by characteristics such as end use, target. Total product concept: describes each layer in order to analyse how the product creates value for the customer. Product mix: set of all products that bs makes available to all customers. Shopping (moderate to high engagement in decision making) Potential (future benefits currently being developed or prototyped) market, technology or raw materials (cid:523)e. g. men(cid:495)s walking shoes) Inexpensive, frequent purchases available from a range of retailers. Unsought (purchased to solve a sudden, unexpected need must buy) market and it(cid:495)s sales and profitability) product adoption process. Product life cycle (each stage reflects the products current place in the. Rely on high volume of sales to generate profit. Introduction (must recoup the r&d costs incurred in npd)
