26100 Study Guide - Final Guide: Market Segmentation, Niche Market, Value Proposition
Document Summary
There are 9 building blocks or a series or 9 questions: customer segments, value propositions, channels, customer relations, revenue streams, key resources, key activities, key partnerships, cost structure. The different groups of people or organisations an enterprise aims to reach and serve. To better satisfy customers, a company may group them into distinct segments with common needs, behaviours, or other attributes. A business mode may define one or several customer segments. Organisation must make decisions about which segments to serve and which to ignore. Mass market no distinction between different customer segments. Segmented markets with slightly different needs and problems. Diversified serves to unrelated customer segments with different needs and problems. Multi-sided platforms serve two or more independent customer segments. Describes the bundle of products and services that create value for a specific customer segment. The reason why customers turn to one product over another. How a company communicates with and reaches its customer segments to deliver a value proposition.