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Study Guides for Marketing at University of Western Australia

MKTG3311 Final: Case Study 3 Notes
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Case Study 3 Notes: United Breaks Guitars Evaluate Uniteds response...

Marketing
MKTG3311
Sanjit
MKTG3311 Final: Case Study 1 Notes
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Case Study 1 Notes: Starbucks According to the data, were not alway...

Marketing
MKTG3311
Sanjit
MKTG3311 Study Guide - Final Guide: Dental Surgery, Medical Corps, Market Power
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Case Study 2 Notes: Dr. Beckett's Dental Office 1. Which of the...

Marketing
MKTG3311
Sanjit
MKTG1203 Study Guide - Final Guide: Fitbit, Profit Margin, Media Mix

(MKTG1203) Chapter 1 (What is Marketing) 1.1 Define the role of mar...

Marketing
MKTG1203
Paul Harrigan
MKTG3310 Study Guide - Final Guide: Optical Fiber, Social Innovation, Agnosticism

Summary Notes Week 12 Marketing Trends and Globalisation: Social In...

Marketing
MKTG3310
Daniel Schepis
MKTG3310 Study Guide - Final Guide: Transculturalism, Price Skimming, Gumtree

Summary Notes Lag Market Introduced after the lead market Week 7 Pl...

Marketing
MKTG3310
Daniel Schepis
Marketing
MKTG1203
Saalem Sadeque
MKTG1203 Study Guide - Final Guide: Target Market, Micromarketing, Marketing Mix
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Segmentation, Targeting and Positioning Segmentation Methods: Used ...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Grey Market, Market Saturation, Price Skimming
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Pricing Concepts for Establishing Value The 5 Cs of Pricing: Compan...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Micromarketing
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Services The Intangible Product Characteristics of Services: Intang...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Consumer Protection, Green Marketing, Baby Boomers
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Analyzing the Marketing Environment Marketing Environment Analysis ...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Brand Awareness, Brand Equity, Brand Licensing
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Product and Branding Decisions Complexity and Type of Products: Com...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Financial Risk, Customer Satisfaction, Universal Set
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Consumer Behavior The Consumer Decision Process: Represents the ste...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Marketing Mix, Outsourcing, Panel Data
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Developing New Products Why Firms Create New Products: Firms have 4...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Swot Analysis, Corporate Social Responsibility, Brand Equity
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Marketing Ethics, Sustainability and CSR Marketing Ethics: Primary ...

Marketing
MKTG1203
Paul Harrigan

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