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Study Guides for Marketing at University of Western Australia

MKTG1203 Final: marketing-notes- (HD)- Covers all Lectures and Textbook Chapters

(MKTG1203) Chapter 1 (What is Marketing) 1.1 Define the role of mar...

Marketing
MKTG1203
Paul Harrigan
MKTG3310 Final: Final exam Notes Week 12

Summary Notes Week 12 Marketing Trends and Globalisation: Social In...

Marketing
MKTG3310
Daniel Schepis
MKTG3310 Final: MKTG3310 Final Exam Notes

Summary Notes Lag Market Introduced after the lead market Week 7 Pl...

Marketing
MKTG3310
Daniel Schepis
MKTG1203 Final: MKTG1203 Final Exam Notes

MKTG1203 Final Notes Week 1: Chapter 1 ...

Marketing
MKTG1203
Saalem Sadeque
MKTG1203 Final: MKTG1203 EXAM NOTES: Segmentation, Targeting and Positioning
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Segmentation, Targeting and Positioning Segmentation Methods: Used ...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Final: MKTG1203 EXAM NOTES: Pricing Concepts for Establishing Value
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Pricing Concepts for Establishing Value The 5 Cs of Pricing: Compan...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Final: MKTG1203 EXAM NOTES: Services – The Intangible Product
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Services The Intangible Product Characteristics of Services: Intang...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Final: MKTG1203 EXAM NOTES: Analyzing the Marketing Environment
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Analyzing the Marketing Environment Marketing Environment Analysis ...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Final: MKTG1203 EXAM NOTES: Product and Branding Decisions
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Product and Branding Decisions Complexity and Type of Products: Com...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Final: MKTG1203 EXAM NOTES: Consumer Behavior
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Consumer Behavior The Consumer Decision Process: Represents the ste...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Final: MKTG1203 EXAM NOTES: Developing New Products
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Developing New Products Why Firms Create New Products: Firms have 4...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Final: MKTG1203 EXAM NOTES: Marketing Ethics
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Marketing Ethics, Sustainability and CSR Marketing Ethics: Primary ...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Final: MKTG1203 EXAM NOTES: Introduction to Marketing
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Overview of Marketing What is Marketing? Marketing the activity, se...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Final: MKTG1203 EXAM NOTES: Integrated Marketing Communications
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Integrated Marketing Communications The AIDA Model: Awareness o Bra...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Final: MKTG1203 EXAM NOTES: Digital Marketing
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Digital Marketing Digital Consumers: Dominant digital consumers use...

Marketing
MKTG1203
Paul Harrigan

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