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Paul Harrigan (14)

Study Guides for Paul Harrigan

Introduction to Marketing

MKTG1203 Study Guide - Fall 2018, Final - Fitbit, Profit Margin, Media Mix

(MKTG1203) Chapter 1 (What is Marketing) 1.1 Define the role of mar...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Fall 2017, Final - Target Market, Micromarketing, Marketing Mix
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Segmentation, Targeting and Positioning Segmentation Methods: Used ...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Fall 2017, Final - Grey Market, Market Saturation, Price Skimming
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Pricing Concepts for Establishing Value The 5 Cs of Pricing: Compan...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Fall 2017, Final - Micromarketing
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Services The Intangible Product Characteristics of Services: Intang...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Fall 2017, Final - Consumer Protection, Green Marketing, Baby Boomers
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Analyzing the Marketing Environment Marketing Environment Analysis ...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Fall 2017, Final - Brand Awareness, Brand Equity, Brand Licensing
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Product and Branding Decisions Complexity and Type of Products: Com...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Fall 2017, Final - Financial Risk, Customer Satisfaction, Universal Set
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Consumer Behavior The Consumer Decision Process: Represents the ste...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Fall 2017, Final - Marketing Mix, Outsourcing, Panel Data
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Developing New Products Why Firms Create New Products: Firms have 4...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Fall 2017, Final - Swot Analysis, Corporate Social Responsibility, Brand Equity
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Marketing Ethics, Sustainability and CSR Marketing Ethics: Primary ...

Marketing
MKTG1203
Paul Harrigan
Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Fall 2017, Final - Retail, Mass Media, Unique Selling Proposition
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Integrated Marketing Communications The AIDA Model: Awareness o Bra...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Fall 2017, Final - Google Alerts, Big Data, Customer Engagement
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Digital Marketing Digital Consumers: Dominant digital consumers use...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Fall 2017, Final - Data Mining, Isolated Point, Focus Group
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Marketing Research The Marketing Research Process: Defining objecti...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Spring 2013, Final - Pinterest

Things that the Paul said were going to be in exam Week 3 Service...

Marketing
MKTG1203
Paul Harrigan

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