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Study Guides for Daniel Schepis

International Marketing

MKTG3310 Study Guide - Final Guide: Optical Fiber, Social Innovation, Agnosticism

Summary Notes Week 12 Marketing Trends and Globalisation: Social Innovation in the Commercial World Globalisation A process by which firms operate on a global basis, organising their structure, capabilities, resources and ...

Daniel Schepis
MKTG3310 Study Guide - Final Guide: Transculturalism, Price Skimming, Gumtree

Summary Notes Lag Market Introduced after the lead market Week 7 Planning and adapting for International Markets Has greater or faster adoption Has greater growth potential Classic strategic planning sequence Product has b...

Daniel Schepis
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