CHYS 2P51 Study Guide - Midterm Guide: Content Analysis, Inductive Reasoning, Ethnography

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Document Summary

Content analysis: careful, detailed, systematic examination and interpretation, patterns, themes, biases, and meanings, text, documents, photographs, newspapers, tv episodes, commercial products, books, magazines. Code content turn data into usable form, address research questions, finding patterns by coding, replicable and valid inferences. Steps of qualitative content analysis: data are collected, organized, data can include filed notes, Inductive reasoning- most common in qualitative research, examine something and develop a theory as you go: goal is to gather info to understand how it operates and functions. Identify case: concrete entity- individual, small group, organization, conceptual- community, relationship. Initial step, next is analysis and interpretation: bones of analysis. Counting/counts: snapshot description of data, considers literal words/latent meanings. Inter-coder agreement- having independent coders decipher content to make sure the results agree: 3 dimensionally while describing speaker- situates the data in relation to perspective. Unobtrusive methods: collecting data that is left behind traces social artifacts, reveals patterns of thinking/motives/behaviour/attitudes/rout ines/rituals.

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