[CPCF 1F25] - Final Exam Guide - Comprehensive Notes fot the exam (22 pages long!)

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Communication: allows for miscommunication, the act of making a message common to one or more people, a form of (cid:498)social(cid:499) action (cid:523)(cid:494)you need two to tango(cid:495)(cid:524) Review figure 1. 2- shannon and weaver(cid:495)s mathematical model. Does not consider the social context of communication. Does not account for variance between signification and of communication (1949) Review figure 1. 3- a social model of communication meaning of a message (denotation vs. Channel is being called (cid:494)medium(cid:495: emphasizes social and media-related variables that inform the. Social model of communication process of communication: accounts and allows for variance in signification and meaning of a message communication. Implied an homogeneous, unsophisticated and vulnerable conception of a mass audience. Research and technological change (especially ict) have demonstrated that this formerly-held position is false. Mass communication: the transmission and transformation of information on a large scale, three aspects or forms of mass communication. The production and dissemination of mass information and entertainment.

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