COMM 2F50- Final Exam Guide - Comprehensive Notes for the exam ( 60 pages long!)

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Cybernetics (cid:862)ho(cid:449) does the s(cid:455)ste(cid:373) (cid:449)ork? (cid:863) (cid:862)ho(cid:449) (cid:272)a(cid:374) (cid:449)e get the (cid:271)ugs out of the s(cid:455)ste(cid:373)? (cid:863) The rhetorical tradition communication as artful address rhetoric art of using all available means of persuasion. Features of this tradition speech distinguishes humans a single speaker attempts to influence audience first mass communication theories. Oratory is a cornerstone of education rhetoric is more art than science. Example -> m. l. k (cid:862)i ha(cid:448)e a drea(cid:373) spee(cid:272)h(cid:863) The semiotic tradition shared meaning through signs symbols arbitrary words and non-verbal for ideas and things. To, too, two, semiotics is the study of verbal and non-verbal signs the proper meaning superstition. Meaning does not rest in words, meaning rests in people. The socio-cultural tradition create and enact social reality. Culture produced and reproduced as people talk. Persons in reality co-construct their social realities. (cid:449)he(cid:374) a perso(cid:374)(cid:859)s (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374)s st(cid:455)le (cid:373)irrors the other parties i(cid:374) order to i(cid:374)(cid:272)rease si(cid:373)ilarit(cid:455) applies to both verbal and non-verbal communication.

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