COMM 2P15 Study Guide - Final Guide: Deeper Understanding

133 views2 pages
Published on 13 Mar 2018
Course
Brock University
Department of Communication, Popular Culture & Film
COMM / PCUL 2P15: Research Methods in Communication and Culture
Final Examination – Study Questions
Value : 30%
Length : 3 hours
Date : Saturday, 17 December 2016, 1200-1500h, WCIBDS
* No examination aids are permitted. Use or possession of unauthorized materials will
automatically result in the award of a zero grade for this examination.
* Translation dictionaries may be used only after inspection by the professor.
* All questions are to be answered on the examination papers provided.
* All examination materials including the questions must be returned at the end of the
examination. Failure to do so will result in a zero grade for the examination.
The final exam will have three sections. They will be equally weighted with respect to marks.
Pace yourself. Ensure that you have time to finish each section.
Section A – Multiple Choice – 20 marks
There will be 40 questions in multiple choice format. These questions will address terminology,
design considerations, research instruments and processes, and statistical analysis. The topics
will be drawn from the entire course.
You must bring a pencil to record your answers in this section of the examination.
Section B – Article Review – 20 marks
This section will ask you to assess a recently published research article. Your answer should
be two to three pages in length.
The article is available in Gibson Library in hard copy and on-line through the library catalogue
system (try to “access available issues through the publisher.”) You must read the article
before attending the examination. You may not bring a copy of the article with you. When
reading it, remember to focus on the authors’ research methods.
The article is:
Goulding, C., Shankar, A., and Canniford, R. (2013). Learning to be tribal: facilitating the
formation of consumer tribes. European Journal of Marketing, 47(5/6): 813-832.
Unlock document

This preview shows half of the first page of the document.
Unlock all 2 pages and 3 million more documents.

Already have an account? Log in

Document Summary

Comm / pcul 2p15: research methods in communication and culture. Date : saturday, 17 december 2016, 1200-1500h, wcibds. Use or possession of unauthorized materials will automatically result in the award of a zero grade for this examination. * translation dictionaries may be used only after inspection by the professor. * all questions are to be answered on the examination papers provided. * all examination materials including the questions must be returned at the end of the examination. Failure to do so will result in a zero grade for the examination. They will be equally weighted with respect to marks. Ensure that you have time to finish each section. Section a multiple choice 20 marks. There will be 40 questions in multiple choice format. These questions will address terminology, design considerations, research instruments and processes, and statistical analysis. The topics will be drawn from the entire course.

Get OneClass Grade+

Unlimited access to all notes and study guides.

YearlyMost Popular
75% OFF
$9.98/m
Monthly
$39.98/m
Single doc
$39.98

or

You will be charged $119.76 upfront and auto renewed at the end of each cycle. You may cancel anytime under Payment Settings. For more information, see our Terms and Privacy.
Payments are encrypted using 256-bit SSL. Powered by Stripe.