Procedures of a content analysis.docx

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Communication Studies
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Russell Johnston

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Procedures of a content analysis 1. Define the research problem o Not a general topic, but a specific question or issue 2. Review the literature o Finding existing research on your topics o Discover how others have answered your question 3. Select your research method o Each method generates different kinds of data o Fit your method to your question or hypothesis o It must collect the data you require 4. Select appropriate medium o Each medium has different kinds of data o Select medium to fit your question/hypothesis o Ensure that you will collect the data you require 5. Design a sampling strategy o Ideally look at all available data, the entire “population” o Practically, use a fraction of all a
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