LING 1F25 Study Guide - Midterm Guide: Jargon, Simile, Doublespeak
4 Feb 2016
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Logical fallacies: persuades the masses, manipulates words and meaning, promotes or supports certain value systems. Key issues of propaganda: giving an evil motive, suggesting guilt by inference, use of loose language (may, can, use of an urgent tone, may be attached to religion, half truths. Double speak uses language that does not really communicate. In order to use propaganda effectively, one has to have great command of language and recognize the power of persuasive speech. Orwell: dying metaphors, meaningless words, repeating of familiar phrases: never use a metaphor, simile or other figure of speech which you are used to seeing i, never use a long word where a short word will do. Political ads are: expensive, insulting, ignorant to the real issues. Forms of political ads: positive, negative, contrast: threat and fear: ominous music, dark tones, enthusiasm: bright colours, upbeat music, pride and patriotism: eagles, flags, military imagery, family, nurturing, safety and the future: children, mothers.
