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Study Guides for Marketing at Brock University (BROCKU)


BROCK UMKTG 2P91Antonia Mantonakis Spring

MKTG 2P91 Study Guide - Comprehensive Final Exam Guide -

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BROCK UMKTG 3P24Carman CullenFall

MKTG 3P24 Study Guide - Final Guide: Perfect Competition, Target Market, Air Canada

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Breakeven (units): profit=revenue-expenses | expenses=variable costs fixed costs. = ($ company debt for every dollar) (high=high risk) Profitability of
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BROCK UMKTG 3P24Sharon BroderickFall

MKTG 3P24 Study Guide - Final Guide: Rough Copy, Swot Analysis

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BROCK UMKTG 3P97Paulo PalomboWinter

MKTG 3P97- Midterm Exam Guide - Comprehensive Notes for the exam ( 26 pages long!)

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Information based on a related product that is similar in some way to a new innovation; used to develop a market forecast for the new product. A quanti
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BROCK UMKTG 2P91Sheng DengFall

MKTG 2P91 Study Guide - Midterm Guide: Marketing Myopia, Customer Relationship Management, Marketing Management

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BROCK UMKTG 2P91Paul CurwenWinter

MKTG 2P91 Study Guide - Midterm Guide: Strategic Planning, Middle Management, Belongingness

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BROCK UMKTG 2P91Tauri CaputoWinter

MKTG 2P91 Study Guide - Profit Maximization, Pricing Strategies, Marketing Mix

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Pricing objectives and the marketing mix: profitability objectives. Marketers at firms must set prices with profits in mind. For customers to pay the s
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BROCK UMKTG 2P91Tauri CaputoWinter

MKTG 2P91 Study Guide - Interactive Advertising, Advertising Campaign, Master Sergeant

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Today"s marketing is closely related to integrated marketing communications in many ways. While imc involves a msg dealing with buyer-seller relationsh
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BROCK UMKTG 2P91Tauri CaputoWinter

MKTG 2P91 Study Guide - Personal Selling, Sales, Telemarketing

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Chapter 15 personal selling and sales promotion. Selling has been a standard business activity for thousands of years. Professional salespeople are pro
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