Introduction to Marketing
MKTG 2P91 Notes Chapter 1 Needs: States of felt deprivation Wants: ...
MKTG 2P91 Midterm Study Notes
• Marketing: organiza...
Chapter 16 – Pricing Concepts and Strategies
Pricing Objectives a...
Chapter 14 – Advertising and digital communications
Chapter 15 – Personal Selling and Sales Promotion
The evolution of...
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