MKTG 3P97- Midterm Exam Guide - Comprehensive Notes for the exam ( 26 pages long!)
13 Oct 2017
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Document Summary
Information based on a related product that is similar in some way to a new innovation; used to develop a market forecast for the new product. A quantitative forecasting technique that incorporate both mass media influences and interpersonal influences to predict the timing of adoption for breakthrough technologies. A market research tool by which a customer is given an early version of a new technology in order to provide feedback to the producer to make needed improvements prior to its commercial release. Seeking ideas for innovations from nature; biologically inspired design. Process of asking potential customers to evaluate early stage ideas, to determine which concepts have the greatest probably of market success and warrant further development. User-led model of innovation that uses technology to tap into the collective insights of a group of customers; a radical departure from a company centered model, in which research is used to evaluate company-generated ideas.
