SOCI 1F90 Midterm: SOCI 1F90 Test 2 Term 2 Study Notes
16 Feb 2017
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Document Summary
Any device designed to communicate messages to a mass audience. Includes newspapers, books, radio, lm, billboards, the internet etc. Television was the most in uential ; when other media reinforces tv it can be both positive and negative. De nes and reinforces standards of behaviour, provides role models and sets expectations about social life. They view of mass media as vehicles used by the rich and powerful to control the masses and to reinforce their false consciousness. In uencing our perception of our social environment to promote class differences. News shows, showing the dominant classes ideology in what they chose to cover and in the words they describe it. Asserts that since the dominant media are commercial enterprises, their content will re ect the interests of the rich and powerful. Providing information that appears to be truthful but instead is intentional manipulation of facts to promote a particular worldview.
