BUSI 1800 Study Guide - Quiz Guide: Rollinia
29 Jul 2015
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Document Summary
While trying to adjust our brand as a whole, biriba inc. went over the four p"s in order to develop a better suited marketing strategy. It goes as follows: product: our products for this quarter remained fairly the same. We have our rollinia desktop computer for the mercedes segment, as well as the magno laptop for our travel segment. In quarter 2 we had added a 3rd computer, a. dc. As for the magno computer, the pricing remained the same: place: biriba inc. is currently still only operating in shanghai. As we are the only company that is stationed in shanghai, we have all the market share of that area. Depending on profits in quarter 3 will determine whether we expand to another location: promotion: our advertisements were not as attractive to customers as we would have liked.
