Basic Marketing
Chapter 03 Analyzing the Marketing Environment 1. When firms collect and synthesize information about their position with respect to their rivals, this is called: A. SWOT analysis. B. marketing analysis. C. location intell...
Chapter 12 Marketing Channels: Distribution Strategy 1. Distribution channels add value to customers because they: A. are the most important component of product promotions. B. conduct multiple quality review...
Chapter 09 Products, Branding, and Packaging Decisions 1. The basic problemsolving benefits that consumers are seeking are called the: A. augmented product. B. product mix. C. customer lifetime value. D. brand strategy. E....
Chapter 07 Segmentation Targeting and Positioning 1. Which of the following holds true for geographic segmentation? A. It refers to the segmentation of consumers based on the worth they get from products or services. B. It...
Chapter 01 Overview of Marketing 1. A feeling of physiological deprivation of the basic necessities of life, such as food, clothing, shelter, or safety is a(n): A. demand. B. want. C. exchange. D. necessity. E. need. 2. Th...
Chapter 10 Services: The Intangible Product 1. Any intangible offering that involves a deed, performance, or effort that cannot be physically possessed is called: A. merchandise. B. a commodity. C. a service. D. a pure goo...
Chapter 08 Developing New Products 1. The process by which ideas are transformed into new products and services that help firms grow is known as: A. prototyping. B. innovation. C. diffusion. D. adoption. E. brainstorming. ...
Chapter 04 Marketing Research and Information Systems 1. The term marketing research refers to: A. a strategic way of developing a marketing plan by mixing the controllable elements. B. an area of study concerned with mana...
Chapter 4Social Responsibility and ethics: Sustainable Marketing Sustainable MarketingMeeting needs of consumers while preserving the ability of future generations to meet their needs Social Criticisms of marketing Marketi...
Chapter 1 Creating and capturing customer value Marketingis a process by which companies create value for customers and build strong customer relationships to capture value from customers in return The Marketing process: U...
Chapter 1IntroductionMarketing is essentially Creating value for consumers and shareholdersabout You want to know for which market segment your product is most relevant to and then make sure you build a marketing strategy ...
MyownnotesCHAPTER9DesigningCustomerDrivenStrategyProductandserviceDecisionsmadeatthreelevelsoindividualproductdecisionsoproductlinedecisionsoproductmixdecisionsIndividualproductdecisionsproductattributesbrandingpackagingla...
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