BUSI 2204 Final: Chapter 03 Analyzing the Ma
14 Dec 2016
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Chapter 03 Analyzing the Marketing Environment
1.
When firms collect and synthesize information about their position with respect to their rivals, this
is called:
A.
SWOT analysis.
B.
marketing analysis.
C.
location intelligence.
D.
trend analysis.
E.
competitive intelligence.
2.
Car manufacturers are keenly aware of announced cuts or increases in rivals' production volume,
sales, and sales incentives (e.g., rebates and low interest rates on financing). They use this
information to plan their own marketing, pricing, and production strategies. This is an example of:
A.
SWOT analysis.
B.
marketing analysis.
C.
location intelligence.
D.
trend analysis.
E.
competitive intelligence.
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3.
Company X wanted to determine the development strategy of a rival company. Tapping into
some online discussion groups, Company X came to know that its rival had posted 20 job
openings online. This posting was indicative of the rival company's development strategy.
Company X used _________ to collect and synthesize information about its rival.
A.
SWOT analysis
B.
marketing analysis
C.
location intelligence
D.
trend analysis
E.
competitive intelligence
4.
Visible nuances, such as artifacts, behaviour, dress, symbols, physical settings, ceremonies,
language differences, and more subtle aspects, which are trickier to identify, are all part of a:
A.
creative culture.
B.
country's culture.
C.
cross culture.
D.
corporate culture.
E.
co-culture.
5.
The area in which people live in a particular country affects the way they react to different cultural
rituals, which is referred to as:
A.
creative culture.
B.
country culture.
C.
cross culture.
D.
counter culture.
E.
regional subculture.
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6.
Canadian national food includes poutine and butter tarts. Canada is the world's largest producer
of maple syrup. The music of Canada reflects the many influences that have shaped the country.
The official symbols of Canada include the maple leaf and the beaver. All these together are an
example of:
A.
creative culture.
B.
country culture.
C.
cross culture.
D.
counter culture.
E.
sub culture.
7.
The fact that Canada is a nation with two official languages and that humour is an integral part of
its arts scene is an example of:
A.
creative culture.
B.
country culture.
C.
cross culture.
D.
corporate culture.
E.
co-culture.
8.
The marketing of toothpaste is done differently for different age groups and the branding of
toothpaste for children and adults differ from each other. Toys are also marketed keeping in mind
the age-based segments. This is an example of using _________ to market different products.
A.
firmographics
B.
allographics
C.
demographics
D.
ergographics
E.
lithographics
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Document Summary
This is an example of: swot analysis, marketing analysis, location intelligence, trend analysis, competitive intelligence, company x wanted to determine the development strategy of a rival company. This is an example of using _________ to market different products: firmographics, allographics, demographics, ergographics, lithographics, mary, jane, and brad were all born after world war ii. This is an example of: generational cohort, generational gap, generationism, intergenerationality, generational accounting, milky produces different products for different age groups. This example of market segmentation is based on: firmographics, allographics, demographics, ergographics, lithographics, misha and jenny are both 11 and spend their money mainly on food and drinks, digital music players, cellphones, computers and clothing. He shares these characteristics with which generational cohort: baby boomers, generation y, generation x, tweens, seniors, bill is 40 years old. He shares these characteristics with which generational cohort: baby boomers, generation y, generation x, tweens, seniors, jack is 30 years old.
